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National Crime Prevention Council

Educating the public about counterfeit goods and intellectual property theft prevention.

A dog with its head up in front of the national crime prevention council logo.

See pre-roll video here.

A woman holding onto her purse and wearing sunglasses.

CauseWay has worked closely with the National Crime Prevention Council (NCPC) in cooperation with the U.S. Department of Justice (DOJ) for many years to conduct the first-ever nationwide Intellectual Property Theft Prevention PSA campaign. Our services for this project were:

  • Creative strategy
  • Creative development and production (TV, Radio, Print OOH, Digital)
  • Brand stewards of McGruff the Crime Dog
  • Micro-targeted Digital Campaign
  • User-Generated Content
  • PSA Tracking & Reporting